IMG_5014According to the Small Business Encyclopedia, “branding” is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.

IMG_5004The Business Dictionary says branding is a success when the product becomes a household name and surveys indicate there is a loyal base of customers.

By putting vinyl “waves and water splashes” on my Scion, which I bought specifically to transport myIMG_5006 growing inventory of authored books, I was attempting to think far enough outside the box that whenever someone sees my car about town, they’ll think of me, my books, and that they need to buy another good read from me.IMG_5012

That’s the plan. Particularly since my entire mystery series has a “coastal theme.”

So when you see me driving by in “Beau,” a homophone for the first syllable of my last name, and the name I gave my Bookmobile, be sure to WAVE back, and I’ll know I’ve succeeded—at least in part!