According to the Small Business Encyclopedia, “branding” is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. The Business Dictionary says branding is a success when the product...
You’d think, at age 61, that I’d be considering “scaling down” my holiday preparations. That maybe putting up four trees (living room, rec room, bathroom, and bedroom) would be too many. That hanging glittering garland in every archway and...
All this “bizarre” season, I’ve worked hard to keep my sense of humor. It’s not easy being out there hawking books at a craft bazaar, and I’m grateful the organizers finally conceded that my books were, indeed, handcrafted and let me in....
In my quest to “get out there were the readers are” and sell my mystery books, I’ve gone to several bazaars which required an overnight stay. Being on the frugal side (you can call it cheap if you want to), and actually trying to end the year in the...
You don’t have to be all that “creative” to create a masterpiece of a “coastal” gift basket. You don’t even have to know the person you’re gifting all that well to put together a delightful assemblage of items they’ll...
